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Commentary

High Prices: How to Think About Prescription Drugs
Malcolm Gladwell, The New Yorker, 10-25-04

This is probably the best single article on prescription drug prices to appear in a mainstream publication this year a cool, well-reasoned rebuttal to the recent industry broadside authored by Marcia Angell, M.D. Rather than blame pharmaceutical companies for being rational players in the system that consumers and government policy makers have created a third party payor system that is dubiously attentive to quality Gladwell thinks that we all have a responsibility to promote the use of better information and better decisions in health care markets. "In the end, the fight to keep drug spending under control is principally a matter of information, of proper communication among everyone who prescribes and pays for and ultimately uses drugs about what works and what doesn't, and what makes economic sense and what doesn't and medical journals play a critical role in this process."


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