|Leading policy-makers and scholars explain how market forces, deregulation, and consumer choice can work to improve health care for all Americans.||
Turner writes that one frequent criticism of consumer-driven health care is that medical decisions are too complex to leave to consumers. Turner responds saying that, as in other complex markets (i.e., IRAs) intermediaries will spring up, helping patients find the best combinations of cost and quality.
Today, when people are seriously ill or have a child with multiple medical needs, they find they must become actively involved in informing themselves about the nature of the illness and about treatment options. They rely on their doctors of course, but also on information from disease groups, from real and virtual discussion groups, and on research from medical libraries and trusted websites, to become experts themselves.
Turner's point is a simple, but powerful one: where there is a consumer demand for a product, in this case reliable healthcare advice, entrepreneurs will find a way to fill the void.
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